PPC Expert 74 views

  • Familiarity with online advertising platforms such as AdWords, Bing Ads, Yahoo Gemini, and Facebook,Google etc.
  • Manages tactical SEO initiatives including on-site optimizations, keyword analysis, web content development, link-building, site auditing and competitive analysis.
  • A ‘can-do’ attitude and passion for online marketing.
  • Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
  • Ability to work independently and within a team environment.
  • Passion for reading and staying up-to-date with latest search engine industry news.
  • Track, report, and analyze website analytics and PPC initiatives and campaign.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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